Cold War Rhetoric is the first book in over twenty years to bring a sustained rhetorical critique to bear on central texts of the Cold War. The rhetorical texts that are the subject of this book include speeches by Presidents Eisenhower and Kennedy, the Murrow- McCarthy confrontation on CBS, the speeches and writings of peace advocates, and the recurring theme of unAmericanism as it has been expressed in various media throughout the Cold War years. Each of the authors brings to his texts a particular approach to rhetorical criticism—strategic, metaphorical, or ideological. Each provides an introductory chapter on methodology that explains the assumptions and strengths of their particular approach.
AcknowledgmentsIntroductionMedhurstMartin J.Cold War and Rhetoric: Conceptually and CriticallyScottRobert L.StrategyRhetoric and Cold War: A Strategic ApproachMedhurstMartin J.Eisenhower's “Atoms for Peace” Speech: A Case Study in the Strategic Use of LanguageMedhurstMartin J.Rhetorical Portraiture: John F. Kennedy's March 2, 1962, Speech on the Resumption of Atmospheric TestsMedhurstMartin J.MetaphorCold War Motives and the Rhetorical Metaphor: A Framework of CriticismIvieRobert L.Diffusing Cold War Demagoguery: Murrow versus McCarthy on “See It Now”IvieRobert L.Metaphor and the Rhetorical Invention of Cold War “Idealists”IvieRobert L.IdeologyCritical and Classical Theory: An Introduction to Ideology CriticismWanderPhilipThe Rhetoric of American Foreign PolicyWanderPhilipPolitical Rhetoric and the Un-American TraditionWanderPhilipConclusionThe Prospects of Cold War CriticismIvieRobert L.Selected BibliographyIndexAbout the Authors
Martin J. Medhurst is the award-winning Distinguished Professor of Rhetoric and Communication at Baylor Robert L. Ivie is Professor and Chair of the Department of Speech Communication at Indiana University. Robert L. Scott is Professor of Speech Communication at the University of Minnesota. Philip Wander is Professor of Communication Studies at San Jose State University.
