Guido Guerzoni presents the results of fifteen years of research into one of the more hotly debated topics among historians of art and of economics: the history of art markets. Dedicating equal attention to current thought in the fields of economics, economic history, and art history, Guerzoni offers a broad and far-reaching analysis of the Italian scene, highlighting the existence of different forms of commercial interchange and diverse kinds of art markets. In doing so he ranges beyond painting and sculpture, to examine as well the economic drivers behind architecture, decorative and sumptuary arts, and performing or ephemeral events. Organized by thematic areas (the ethics and psychology of consumption, an analysis of the demand, labor markets, services, prices, laws) that cover a large chronological period (from the 15th through the 17th century), various geographical areas, and several institution typologies, this book offers an exhaustive and up-to-date study of an increasingly fascinating topic.
List of Tables
Foreword by Enrico Stumpo
1. Historiographies: The Perspectives of Economics, Economic History, and Art History
2. The Psychology and Ethics of Consumption: The Debate on Liberality, Magnificence, and Splendor
3. Demand Analysis: The Example of the Este Courts between the Fifteenth and Seventeenth Centuries
4. Supply and Labor Markets: Organizational Structure, Management Techniques, and Economic Impacts of Ducal Este Building Yards in the Cinquecento
5. Services: The Economy of the Feast and the Feast of the Economy—Some Thoughts on Ephemera
6. Prices: Known Facts and Unresolved Problems
7. The Laws: The Birth of Cultural Heritage and the Impact of Preservation Laws on the Art Trade
Guido Guerzoni, a specialist in economic and social history, teaches Cultural Management at Università Bocconi in Milan, Italy. He is the CEO of Polymnia, a nonprofit company part of the Foundation of Venice, which is building the M9 museum in Venice-Mestre.