Eisenhower's War of Words cover
Eisenhower's War of Words
Rhetoric and Leadership
Edited by Martin J. Medhurst

This volume paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes were central to the ongoing battle with the Soviet Union. He used rhetoric—actions and messages intentionally designed to persuade—to achieve many of his goals. To Ike, rhetoric was the central weapon for waging—and winning—the cold war. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means for conflict resolution. 
     Examining both foreign and domestic crises, Eisenhower’s War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike. Individual chapters are devoted to the crises concerning Vietnam, McCarthyism, the H-bomb, massive retaliation, Open Skies, the Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complex. Eisenhower’s rhetorical leadership saw America through a decade that was anything but tranquil. This book examines one of the primary means by which he accomplished that goal.

Subjects: Rhetoric
Publication Date: April 30th, 1994
318 pages| 6 in x 9 in
Martin J. Medhurst is Distinguished Professor of Rhetoric and Communication at Baylor University in Waco, Texas. He is the author or editor of ten books, is a frequent contributor to journals in rhetoric and communication studies and has published 60 articles/chapters. Medhurst is the founding editor of the journal Rhetoric & Public Affairs and of the scholarly book series of the same title, both published by Michigan State University Press. He currently serves as the general editor of the ten volume series, A Rhetorical History of the United States, and as general editor of the Presidential Rhetoric book series, the Library of Presidential Rhetoric monograph series, and the Landmark Speeches monograph series. Medhurst is the recipient of several honors and awards, including the 2005 National Communications Association Distinguished Scholar Award; the Paul Boase Prize for Scholarship; 1995 National Communication Association Marie Hochmuth Nichols Award for Outstanding Book or Monograph (for Eisenhower's War of Words); the National Communication Association Golden Anniversary Monograph Award for Outstanding Scholarship (with Michael A. DeSousa); and the Religious Communication Association Publication Award.


Book AwardNCA Marie Hochmuth Nichols Award
$44.95 USD
ISBN: 9780870133404

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