Eisenhower's War of Words cover
Eisenhower's War of Words
Rhetoric and Leadership
Edited by Martin J. Medhurst

This volume paints a revisionist portrait of Dwight Eisenhower as a strategic communicator who was highly involved in the series of crises that characterized his administrations. As a consummate cold warrior, Eisenhower understood that words, images, perceptions, and the shaping of attitudes were central to the ongoing battle with the Soviet Union. He used rhetoric—actions and messages intentionally designed to persuade—to achieve many of his goals. To Ike, rhetoric was the central weapon for waging—and winning—the cold war. Understood as a strategic art of selection, arrangement, nuance, timing, and audience adaptation, rhetoric became, for Eisenhower, the preferred means for conflict resolution. 
     Examining both foreign and domestic crises, Eisenhower’s War of Words reveals a chief executive who was always thinking, planning, and looking for the opportune moment to strike. Individual chapters are devoted to the crises concerning Vietnam, McCarthyism, the H-bomb, massive retaliation, Open Skies, the Suez, Sputnik, Little Rock, the U-2 Affair, and the military-industrial complex. Eisenhower’s rhetorical leadership saw America through a decade that was anything but tranquil. This book examines one of the primary means by which he accomplished that goal.

Subjects: Rhetoric
Publication Date: April 30th, 1994
318 pages| 6 in x 9 in
MARTIN J. MEDHURST is Distinguished Professor of Rhetoric and Communication and Professor of Political Science at Baylor University in Waco, Texas. 


Book AwardNCA Marie Hochmuth Nichols Award